During my time at NextGear Capital I was involved in the design and creation of their first promotional video for the 1st Birthday Anniversary. The video is designed to explain and promote StockMaster, NextGear Capital’s cutting edge technology designed to allow used car dealers to fund pending vehicles from their smartphone, tablet or desktop computer.
I worked alongside SmartEye Productions, a video marketing agency based in London, who created the animation. I drew up a detailed specification for SmartEye to work off and took part in numerous calls to ensure that the animation met the design and standards that I set out.
This was the first real project management situation that I have been involved in from the outset and I feel privileged to see the final piece being used in a commercial setting.
You can also view the video on the NextGear Capital homepage here.