Charlotte Walton

Digital and Content Marketing

It’s an Instagram moment.

Tuesday 22nd October 2013, a sigh of relief is heard from the mouths of the thousands of Windows Phone users around the globe.

For exactly a year I have owned the beauty below (Nokia Lumia 800). Deciding not to conform to the ‘social norm’ that todays teenagers, and my Mum, believe to be right I chose not to buy an iPhone. Windows was going to be the next big thing. I could feel it. But there was always one thing letting me down.


3 years ago, Kevin Systrom and Mike Krieger launched a global phenomenon. A simple photo-sharing (later video-sharing) service, where users could add effects to their photos at the click of a button creating visual masterpieces. Instagram was born.

I was stoked. Photography has always been one of my life’s passions and I couldn’t wait to try it out. Of course at this time I didn’t have a phone capable of harnessing this great power and so I resorted to my trusty iPod Touch. I was posting photos by the second. Other users got to enjoy pictures of my dog, to see what I was reading, more pictures of my dog, my daily cup of tea. Did I mention my dog? (Yes, there are a lot of canine photos)


So when I got my new phone I was ecstatic. An 8 mega-pixel camera, in comparison to the shabby 0.7 mega-pixels that my iPod offered? This is an absolute goldmine! Now imagine my dismay when I find out that Instagram is not available in the Marketplace. I was livid. And no word from Microsoft as to when it’s going to be available? Disappointed was the understatement of the year.

I wake up this morning, open up my iPad (because we all know that Twitter holds the daily news) and low and behold. The first tweet I see:

Screen Shot 2013-10-22 at 23.05.12

This is a huge step for Microsoft. This one move could bring in a realm of new Windows Phone users that could put the company to the forefront of mobile industry. Systrom himself revelled in the moment.

“Our ultimate goal is to bring Instagram to everyone who wants to use it,” he said. “We’re looking forward to watching the Windows Phone community use Instagram to capture and share beautiful moments in the coming weeks.”

Systrom. Nokia. I thank you immensely. Watch this space.


 P.S – You can find my Instagram page over on the right –>


  1. I wish it had happened sooner, I kind of gave up on Instagram a year ago. Not sure this move is as useful for everyone as it would have been a year ago! But it is good that we finally get the option to use it. Nokia Lumia for the win. (I have a 610, though I’d love the latest one!)

  2. Charlie

    October 23, 2013 at 8:42 am

    I know what you mean, those who would have bought one last year will be put off already. But for those like us who bought one regardless, this is a godsend.

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